Strategic alliance, succession, enterprise sale
Wholesale company for technical supplies
Situation
The envisioned external succession for the traditional family-owned enterprise eventually didn't take place.
Solution
An IMC partner developed a multistage procedure and advised with its implementation after a thorough analysis of the market and market potentials:
- Repositioning in the market and increase in value of the enterprise through a strategic alliance with another leading wholesale business.
- Improvement of the competitive position and development of the alliance into a dominating market player.
- Realization of economies of scale and retention of the market position by selling the enterprise to an owner-run group.
- Further development of the enterprise as an owner-run enterprise.
The development of the newly formed enterprise is above market average.